Mental Performance and Basketball Training
TRAIN YOUR
MIND
Find your flow. Compete at your highest level.
Athletes Trained
From the NBA to the next generation.
Mental performance coaching across every level of competition.
Jordan Poole
NBA, New Orleans Pelicans
3+ Years of Training
Javan Johnson
Professional Basketball, Spain
“Joey has helped me navigate the NBA G-League and playing professionally overseas. He's helped me become more in tune with the mental side of sports and life. I would recommend him to anyone seeking high level training, both in the mental game and basketball.”
Miles Klapper
D1 Basketball, University of Idaho
“I’ve been working with Joey for a few years now, and he has had a major impact on both my personal life and basketball career. He has helped me learn many new mental skills that have allowed me to perform better, become more grateful, and stay process-oriented, even when facing adversity. His experience in basketball allows him to relate to almost every situation I have gone through, so he can give me firsthand advice and mental skills that I can apply.”
100+ Athletes
Youth to Pro
Coached across every level of competition
The System
Get locked in. Stay locked in.
A repeatable system for mental performance and basketball training, built on peer-reviewed sport psychology and refined across thousands of competitive reps.
LOCK IN
Focus
Selective attention under pressure. Narrow your world to the next play, the next pitch, or the next rep, then hold it there. This is more than concentration. It is precision.
Attentional Control Theory
STAY LETHAL
Composure
Your heart rate spikes, the crowd gets loud, and the game tightens. Great athletes do not need to feel calm. They learn to stay in control.
Arousal Regulation
OWN IT
Confidence
Evidence-based belief in your ability to execute. Not arrogance. Not hope. A system built on preparation and competitive reps.
Self-Efficacy & Imagery
DOMINATE
Activation
The switch from warmup to competition. Learn to raise your competitive energy on demand and bring it to the game, the opponent, and the moment.
Optimal Arousal States
PLAY THE PROCESS
Perspective
Gratitude keeps perspective when the score, your role, or the outcome gets noisy. Then we return to what you can control: preparation, decisions, effort, and response. Every rep has a clear job.
Gratitude & Process Orientation
Services
How We Work Together
Mental Skills Coach
About Joey
Joey Hewitt is a Mental Skills Coach who helps athletes build confidence, manage pressure, and perform at their best when it matters most.
A former professional basketball player, Joey has competed across three countries (Australia, England, and Mexico) and knows firsthand what it takes to perform under pressure. At Whitman College, he compiled a 112–10 record, making him the winningest player in D3 history. He was a 3-time Northwest Conference All-League selection, pre-season All-American, and 1st Team All-Academic honoree.
Joey holds a Bachelor's Degree in Psychology and a Master's of Science in Sport and Exercise Psychology from Loughborough University in the UK, and has trained closely with renowned Mental Coach Graham Betchart.
Joey has lived the athlete experience at the highest levels and brings that perspective into every session.
Career College Record
Countries Played Pro
Sport Psychology
Psychology
Book Your Session
Let's Work Together
Train your mind. Trust your game.
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