Sport Psychology & Mental Performance
TRAIN YOUR
MIND
Find your flow. Compete at your highest level.
Athletes Trained
From the NBA to the next generation.
Mental performance coaching across every level of competition.
Jordan Poole
NBA, New Orleans Pelicans
Javan Johnson
Professional Basketball — Spain
Mental performance coaching client
Miles Klapper
D1 Basketball — University of Idaho
Mental performance coaching client
The Work
Get locked in. Stay locked in.
Evidence-based mental performance training, built on peer-reviewed sport psychology and refined across thousands of competitive reps.
LOCK IN
Focus
Selective attention under pressure. The ability to narrow your world to the next play, the next pitch, the next rep—and hold it there. Not concentration. Precision.
Attentional Control Theory
STAY LETHAL
Composure
Your heart rate spikes, the crowd gets loud, the game tightens. Great athletes don't get calm—they get controlled.
Arousal Regulation
OWN IT
Confidence
Evidence-based belief in your ability to execute. Not arrogance. Not hope. A system built on preparation and competitive reps.
Self-Efficacy & Imagery
DOMINATE
Activation
The switch from warmup to war. Peak competitive activation on demand—impose your will on the game, the opponent, the moment.
Optimal Arousal States
Services
How We Work Together
Mental Skills Coach
About Joey
Joey Hewitt is a Mental Skills Coach who helps athletes build confidence, manage pressure, and perform at their best when it matters most.
A former professional basketball player, Joey has competed across three countries (Australia, England, and Mexico) and knows firsthand what it takes to perform under pressure. At Whitman College, he compiled a 112–10 record, making him the winningest player in D3 history. He was a 3-time Northwest Conference All-League selection, pre-season All-American, and 1st Team All-Academic honoree.
Joey holds a Bachelor's Degree in Psychology and a Master's of Science in Sport and Exercise Psychology from Loughborough University in the UK, and has trained closely with renowned Mental Coach Graham Betchart.
Joey has lived the athlete experience at the highest levels and brings that perspective into every session.
Career College Record
Countries Played Pro
Sport Psychology
Psychology
Book Your Session
Let's Work Together
Train your mind. Trust your game.
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